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	<title>RG &#124; Resultaatgenieters.nl</title>
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	<link>http://www.resultaatgenieters.nl/wordpress</link>
	<description>(web)Design, Usability testing &#38; Corporate identities</description>
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		<title>RG &#124; DropMark Usability Video Channel</title>
		<link>http://www.resultaatgenieters.nl/wordpress/?p=1352</link>
		<comments>http://www.resultaatgenieters.nl/wordpress/?p=1352#comments</comments>
		<pubDate>Fri, 24 Feb 2012 19:38:54 +0000</pubDate>
		<dc:creator>SvenSKA</dc:creator>
				<category><![CDATA[animation]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[listen to your customers]]></category>
		<category><![CDATA[Made me smile]]></category>
		<category><![CDATA[Nice!]]></category>
		<category><![CDATA[ted]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[usability research]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[DropMark]]></category>

		<guid isPermaLink="false">http://www.resultaatgenieters.nl/wordpress/?p=1352</guid>
		<description><![CDATA[    I got my DropMark Beta invitation today! Wow what a great tool this is. DropMark is a simple way to organize and collaborate in the cloud. It allows you to make collections of pictures or movies (upload or link &#8230; <a href="http://www.resultaatgenieters.nl/wordpress/?p=1352">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> </p>
<p> </p>
<p>I got my DropMark Beta invitation today! Wow what a great tool this is.</p>
<p>DropMark is a simple way to organize and collaborate in the cloud. It allows you to make collections of pictures or movies (upload or link from Youtube/Vimeo) and then share or collaborate on them.</p>
<p> </p>
<p>I just made a <a title="RG | UX Movie Channel" href="http://drp.mk/wJW" target="_blank"><strong>RG | UX Movie Channel</strong></a> which is also featured in my menu. Check it out! Making this was dead simple.. just imagine the possibilities of this tool!!</p>
<p> </p>
<p><img class="size-full wp-image-1379 alignright" title="DropMark - Subscription plan" src="http://www.resultaatgenieters.nl/wordpress/wp-content/uploads/2012/02/Screen-Shot-2012-02-24-at-20.54.09.png" alt="" width="327" height="165" /><strong>Prices</strong><br />
The prices are also really great.. there is a <strong>Free Plan</strong> which gives you <span style="color: #000000;"><strong>1 GB</strong> storage.</span></p>
<p>And there is the <strong>Pro Plan</strong> which gives you <strong>25 GB</strong> of storage.. Impressive right??</p>
<p><a title="DropMark" href="http://drp.mk/wJW" target="_blank"><img class="alignleft size-large wp-image-1368" title="DropMark - Ux Movie Channel" src="http://www.resultaatgenieters.nl/wordpress/wp-content/uploads/2012/02/Screen-Shot-2012-02-24-at-20.46.48-1024x774.png" alt="" width="640" height="483" /></a></p>
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<p> </p>
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<hr style="width: 100%;" width="100%" />
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<p><span style="color: #1183ed; font-size: 24px; line-height: 30px;">Visit their page at</span><a style="font-size: 24px;" title="DropMark" href="http://www.dropmark.com" target="_blank"> www.dropmark.com</a><span style="color: #1183ed; font-size: 24px; line-height: 30px;"> — and see for yourselves!</span></p>
<p> </p>
<p> </p>
]]></content:encoded>
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		<item>
		<title>Secude to Reduce</title>
		<link>http://www.resultaatgenieters.nl/wordpress/?p=1336</link>
		<comments>http://www.resultaatgenieters.nl/wordpress/?p=1336#comments</comments>
		<pubDate>Thu, 09 Feb 2012 10:41:18 +0000</pubDate>
		<dc:creator>SvenSKA</dc:creator>
				<category><![CDATA[advertisement]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[feature film]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[listen to your customers]]></category>
		<category><![CDATA[Made me look]]></category>
		<category><![CDATA[Made me smile]]></category>
		<category><![CDATA[Nice!]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[usability research]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[duct-tape]]></category>
		<category><![CDATA[elevator]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[save]]></category>
		<category><![CDATA[stairs]]></category>

		<guid isPermaLink="false">http://www.resultaatgenieters.nl/wordpress/?p=1336</guid>
		<description><![CDATA[    Very interesting experiments from Hivos how simple changes can get people to change their behavior. In this example they test if it’s possible to get people to take the stairs instead of the elevator.. and therefor save energy!     More info: &#8230; <a href="http://www.resultaatgenieters.nl/wordpress/?p=1336">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> </p>
<p> </p>
<p style="font-size: 16px; line-height: 22px;">Very interesting experiments from <a title="Hivos" href="http://www.hivos.nl/seductionproject" target="_blank">Hivos</a> how simple changes can get people to change their behavior.</p>
<p style="font-size: 16px; line-height: 22px;">In this example they test if it’s possible to get people to take the stairs instead of the elevator.. and therefor save energy!</p>
<p> </p>
<div class="myvideotag" style="width: 640px;"><iframe width="640" height="390" src="http://www.youtube.com/embed/ZosBOC0fh2w" frameborder="0" allowfullscreen></iframe></div>
<p> </p>
<p><strong>More info:</strong></p>
<p><a href="http://www.facebook.com/seductionproject" target="_blank">http://www.facebook.com/seductionproject<br />
</a><a href="https://twitter.com/#!/seducetoreduce" target="_blank">https://twitter.com/#!/seducetoreduce<br />
</a><a href="http://www.hivos.nl/seductionproject" target="_blank">http://www.hivos.nl/seductionproject</a></p>
<p> </p>
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		<item>
		<title>Top five regrets of the dying</title>
		<link>http://www.resultaatgenieters.nl/wordpress/?p=1331</link>
		<comments>http://www.resultaatgenieters.nl/wordpress/?p=1331#comments</comments>
		<pubDate>Wed, 08 Feb 2012 08:29:55 +0000</pubDate>
		<dc:creator>SvenSKA</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Made me look]]></category>
		<category><![CDATA[Made me smile]]></category>

		<guid isPermaLink="false">http://www.resultaatgenieters.nl/wordpress/?p=1331</guid>
		<description><![CDATA[    Very recognizable.. and so time to try and #change so that some of these don’t apply anymore More about this @ Guardian.co.uk]]></description>
			<content:encoded><![CDATA[<p> </p>
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<p>Very recognizable.. and so time to try and #change so that some of these don’t apply anymore <img src='http://www.resultaatgenieters.nl/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>More about this @ <a title="Top Five Regrets of the Dying" href="http://www.guardian.co.uk/lifeandstyle/2012/feb/01/top-five-regrets-of-the-dying" target="_blank">Guardian.co.uk</a></p>
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		<item>
		<title>Graphic-ExchanGE — best of 2011</title>
		<link>http://www.resultaatgenieters.nl/wordpress/?p=1299</link>
		<comments>http://www.resultaatgenieters.nl/wordpress/?p=1299#comments</comments>
		<pubDate>Tue, 03 Jan 2012 12:22:05 +0000</pubDate>
		<dc:creator>SvenSKA</dc:creator>
				<category><![CDATA[corporate]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Letterpress]]></category>
		<category><![CDATA[listen to your customers]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Made me look]]></category>
		<category><![CDATA[Made me smile]]></category>
		<category><![CDATA[Nice!]]></category>
		<category><![CDATA[Our idols]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[graphic-exchanGE]]></category>
		<category><![CDATA[identities]]></category>
		<category><![CDATA[letterpress]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.resultaatgenieters.nl/wordpress/?p=1299</guid>
		<description><![CDATA[    A fantastic collection of the best of 2011 by Graphic-ExchanGE. I always enjoy visiting this blog with all the wonderful posts of Letterpress identities and fabulous photography. A great space for #inspiration and #goodstyle.. This year overview is like a cherry..  Njoy!   &#8230; <a href="http://www.resultaatgenieters.nl/wordpress/?p=1299">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> </p>
<p> </p>
<p>A fantastic collection of the<strong style="color: #000000;"> best of 2011</strong><span style="color: #000000;"> by </span><strong style="color: #000000;">Graphic-ExchanGE</strong><span style="color: #000000;">. I always enjoy visiting this blog with all the wonderful posts of </span><strong style="color: #000000;">Letterpress</strong><span style="color: #000000;"> identities and </span>fabulous<span style="color: #000000;"> photography. A great space for #inspiration and #goodstyle.. This year overview is like a cherry..  Njoy!</span></p>
<p> </p>
<p style="color: #2462da;"><a title="Graphic-ExchanGE - Best of 2011" href="http://www.graphic-exchange.com/exellence/2011.htm" target="_blank">More @ Graphic-ExchanGE</a></p>
<p> </p>
<p><img class="alignnone" src="http://www.graphic-exchange.com/images/02identity/pepper-cinnamon/28hks-05_905.jpg" alt="" width="480" height="320" /></p>
<p><img class="alignnone" src="http://www.graphic-exchange.com/images/02identity/psyrup/psyrup-vcard2.jpg" alt="" width="507" height="264" /></p>
<p></p>
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		<item>
		<title>5 UX meltdowns and how to avoid them</title>
		<link>http://www.resultaatgenieters.nl/wordpress/?p=1295</link>
		<comments>http://www.resultaatgenieters.nl/wordpress/?p=1295#comments</comments>
		<pubDate>Wed, 21 Dec 2011 12:17:04 +0000</pubDate>
		<dc:creator>SvenSKA</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[feature film]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[listen to your customers]]></category>
		<category><![CDATA[Nice!]]></category>
		<category><![CDATA[Our idols]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[usability research]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[Eric Schaffer]]></category>
		<category><![CDATA[hfi]]></category>

		<guid isPermaLink="false">http://www.resultaatgenieters.nl/wordpress/?p=1295</guid>
		<description><![CDATA[  Dr. Eric Schaffer talks about 5 UX meltdowns and how they can be avoided. You can download a poster of the animation athttp://www.humanfactors.com/meltdown.asp  ]]></description>
			<content:encoded><![CDATA[<p> </p>
<p>Dr. Eric Schaffer talks about 5 UX meltdowns and how they can be avoided.</p>
<p>You can download a poster of the animation at<a title="http://www.humanfactors.com/meltdown.asp" dir="ltr" href="http://www.humanfactors.com/meltdown.asp" rel="nofollow" target="_blank">http://www.humanfactors.com/meltdown.asp</a></p>
<p> </p>
<div class="myvideotag" style="width: 640px;"><iframe width="640" height="390" src="http://www.youtube.com/embed/gGC9MXASdPk" frameborder="0" allowfullscreen></iframe></div>
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		<item>
		<title>Object Oriented CSS (OOCSS)</title>
		<link>http://www.resultaatgenieters.nl/wordpress/?p=1285</link>
		<comments>http://www.resultaatgenieters.nl/wordpress/?p=1285#comments</comments>
		<pubDate>Tue, 13 Dec 2011 08:34:48 +0000</pubDate>
		<dc:creator>SvenSKA</dc:creator>
				<category><![CDATA[HTML-CSS]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[Made me smile]]></category>
		<category><![CDATA[Nice!]]></category>
		<category><![CDATA[nieuws]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[xhtml/css]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[object oriented]]></category>

		<guid isPermaLink="false">http://www.resultaatgenieters.nl/wordpress/?p=1285</guid>
		<description><![CDATA[  The concept of object oriented CSS and how it can help improve both the performance and maintainability of your Web pages. As with any object-based coding method, the purpose of OOCSS is to encourage code reuse and, ultimately, faster and more efficient &#8230; <a href="http://www.resultaatgenieters.nl/wordpress/?p=1285">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> </p>
<p style="font-size: 14px;">The concept of <strong>object oriented CSS </strong>and how it can help improve both the performance and maintainability of your Web pages. As with any object-based coding method, the purpose of OOCSS is to encourage code <strong>reuse</strong> and, ultimately, <strong>faster</strong> and <strong>more</strong> <strong>efficient</strong> stylesheets that are easier to add to and maintain.</p>
<p> </p>
<p><img class="alignnone" title="Object Oriented CSS" src="http://coding.smashingmagazine.com/wp-content/uploads/2011/12/oocss-splash1.jpg" alt="Object Oriented CSS" width="500" height="375" /></p>
<p> </p>
<p style="font-size: 14px;">Almost every element on a styled Web page has different visual features (i.e. “skins”) that are repeated in different contexts. Think of a website’s branding — the colors, subtle uses of gradients, or visible borders. On the other hand, other generally invisible features (i.e. “structure”) are likewise repeated.</p>
<p> </p>
<p style="font-size: 14px;"><strong>Benefits:</strong></p>
<ul style="font-size: 14px;">
<li>Faster Websites</li>
<li style="font-size: 14px;">Maintainable Stylesheets</li>
</ul>
<p style="font-size: 18px; color: #237bdb;">
<p style="font-size: 18px; color: #237bdb;">More info @ <a title="Object Oriented CSS" href="http://coding.smashingmagazine.com/2011/12/12/an-introduction-to-object-oriented-css-oocss/" target="_blank">SmashingMagazine</a></p>
<p style="font-size: 18px; color: #237bdb;">
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		<item>
		<title>Testing the 2012 Porsche Carrera 911</title>
		<link>http://www.resultaatgenieters.nl/wordpress/?p=1268</link>
		<comments>http://www.resultaatgenieters.nl/wordpress/?p=1268#comments</comments>
		<pubDate>Fri, 09 Dec 2011 10:36:08 +0000</pubDate>
		<dc:creator>SvenSKA</dc:creator>
				<category><![CDATA[advertisement]]></category>
		<category><![CDATA[feature film]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[Made me smile]]></category>
		<category><![CDATA[Nice!]]></category>
		<category><![CDATA[Our idols]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[porsche 911]]></category>

		<guid isPermaLink="false">http://www.resultaatgenieters.nl/wordpress/?p=1268</guid>
		<description><![CDATA[  Watch as Porsche engineers rigorously test the all-new 2012 Carrera 911 in South Africa and the Arctic Circle. Our engineers took the car on the most demanding road trips imaginable while in the most punishing of climates. They pushed &#8230; <a href="http://www.resultaatgenieters.nl/wordpress/?p=1268">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> </p>
<p>Watch as Porsche engineers rigorously test the all-new 2012 Carrera 911 in South Africa and the Arctic Circle. Our engineers took the car on the most demanding road trips imaginable while in the most punishing of climates. They pushed the test vehicles to operating extreme months before the cars global debut. Why? To guarantee that the seventh-generation 2012 Carrera 911 will perform to Porsche Standards on the German Autobahn, interstate highway in the U.S. and anywhere else a car’s owner might be.</p>
<p> </p>
<div class="myvideotag" style="width: 640px;"><iframe width="640" height="390" src="http://www.youtube.com/embed/LS90XYXi1xg" frameborder="0" allowfullscreen></iframe></div>
<p><img class="alignleft size-full wp-image-1275" title="Schermafbeelding 2011-12-09 om 11.32.51 AM" src="http://www.resultaatgenieters.nl/wordpress/wp-content/uploads/2011/12/Schermafbeelding-2011-12-09-om-11.32.51-AM1.png" alt="" width="638" height="348" /></p>
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		<item>
		<title>TEDx Hogeschool Utrecht Moral Persuasion</title>
		<link>http://www.resultaatgenieters.nl/wordpress/?p=1264</link>
		<comments>http://www.resultaatgenieters.nl/wordpress/?p=1264#comments</comments>
		<pubDate>Thu, 24 Nov 2011 14:53:45 +0000</pubDate>
		<dc:creator>SvenSKA</dc:creator>
				<category><![CDATA[animation]]></category>
		<category><![CDATA[feature film]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[listen to your customers]]></category>
		<category><![CDATA[Made me smile]]></category>
		<category><![CDATA[Nice!]]></category>
		<category><![CDATA[Our idols]]></category>
		<category><![CDATA[ted]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[usability research]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[hoge school utrecht]]></category>
		<category><![CDATA[HU]]></category>
		<category><![CDATA[moral persuasion]]></category>
		<category><![CDATA[tedx]]></category>

		<guid isPermaLink="false">http://www.resultaatgenieters.nl/wordpress/?p=1264</guid>
		<description><![CDATA[  This was the opening video for the TEDx Hogeschool Utrecht event curated by Mischa Coster. Persuasion is used every day to get people to act in certain ways towards other people, towards causes, but mostly towards products and brands. &#8230; <a href="http://www.resultaatgenieters.nl/wordpress/?p=1264">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> </p>
<p>This was the opening video for the TEDx Hogeschool Utrecht event curated by Mischa Coster. Persuasion is used every day to get people to act in certain ways towards other people, towards causes, but mostly towards products and brands. The conference addressed the questions of how to use persuasion in a moral way to heal the planet socially, environmentally and economically.</p>
<p> </p>
<div class="myvideotag" style="width: 640px;"><iframe width="640" height="390" src="http://www.youtube.com/embed/ZO73pfFoUfo" frameborder="0" allowfullscreen></iframe></div>
]]></content:encoded>
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		<item>
		<title>Sebastian Deterding — Rethinking the Ethics of Design</title>
		<link>http://www.resultaatgenieters.nl/wordpress/?p=1255</link>
		<comments>http://www.resultaatgenieters.nl/wordpress/?p=1255#comments</comments>
		<pubDate>Thu, 24 Nov 2011 13:46:24 +0000</pubDate>
		<dc:creator>SvenSKA</dc:creator>
				<category><![CDATA[feature film]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[Made me smile]]></category>
		<category><![CDATA[Nice!]]></category>
		<category><![CDATA[Our idols]]></category>
		<category><![CDATA[ted]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[usability research]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[moral]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[tedx]]></category>

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		<description><![CDATA[  Sebastian Deterding TEDx talk “Rethinking the Ethics of Design” @ TEDx Hoge School Utrecht on the 8th of November 2011. Sebastian Deterding is a designer and researcher working on user experience, video games, persuasive technology and gameful design. He &#8230; <a href="http://www.resultaatgenieters.nl/wordpress/?p=1255">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p style="font-size: 14px;">Sebastian Deterding TEDx talk “Rethinking the Ethics of Design” @ TEDx Hoge School Utrecht on the 8th of November 2011.</p>
<div class="myvideotag" style="width: 640px;"><iframe width="640" height="390" src="http://www.youtube.com/embed/PYQ4V-Oc0ao" frameborder="0" allowfullscreen></iframe></div>
<p style="font-size: 14px;">Sebastian Deterding is a designer and researcher working on user experience, video games, persuasive technology and gameful design. He is broadly interested in how code shapes conduct — and how to put that knowledge into practice. He is a PhD researcher in Communication at the Graduate School of the Research Center for Media and Communication, Hamburg University. He is also an affiliated researcher at the Hans Bredow Institute for Media Research in Hamburg, and works as an independent user experience designer.</p>
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<p style="font-size: 18px; line-height: 20px; color: #2b7cd3;">More info @ <a title="http://www.tedxhogeschoolutrecht.com/" href="http://www.tedxhogeschoolutrecht.com/">http://www.tedxhogeschoolutrecht.com/</a></p>
<p style="font-size: 14px; line-height: 20px; color: #000000;">In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)</p>
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		<title>Don Norman — The Impact of Persuasion</title>
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		<pubDate>Thu, 24 Nov 2011 13:19:37 +0000</pubDate>
		<dc:creator>SvenSKA</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[Made me look]]></category>
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		<category><![CDATA[Our idols]]></category>
		<category><![CDATA[ted]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[usability research]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[Don Norman]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[tedx]]></category>

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		<description><![CDATA[  Don Norman’s talk on Tedx at the Hoge School Utrecht on the 8th of November 2011 about the impact of Persuasion.   Don Norman was recently named by Business Week as “one of the world’s most influential designers.” His &#8230; <a href="http://www.resultaatgenieters.nl/wordpress/?p=1245">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> </p>
<p style="font-size: 14px;">Don Norman’s talk on Tedx at the Hoge School Utrecht on the 8th of November 2011 about the impact of Persuasion.</p>
<p style="font-size: 14px;">
<div class="myvideotag" style="width: 640px;"><iframe width="640" height="390" src="http://www.youtube.com/embed/ZCiEI-b0joQ" frameborder="0" allowfullscreen></iframe></div>
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<p>Don Norman was recently named by Business Week as “<em>one of the world’s most influential designers.</em>” His studies and books on design theory coupled with his extensive academic and industry experience help companies produce enjoyable and effective products and services. Norman brings a systems approach to design, arguing that great design must touch every aspect of a company.</p>
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<p>He is well known for his books, including “The Design of Everyday Things” and “Emotional Design” “The well-rounded product,” says Norman, “will enhance the heart as well as the mind, being a joy to behold as well as to use.” He is the co-founder of the Nielsen Norman Group, an IDEO fellow, a Trustee of IIT’s Institute of Design in Chicago, professor emeritus at Northwestern University and the University of California, San Diego. He has been a Vice President of Apple and an executive at Hewlett Packard. He is a member of the National Academy of Engineering and a fellow of the American Academy of Arts and Sciences. His book. “Living with Complexity,” argues that the quest for simplicity is misguided because complexity is both good and necessary: our lives are complex, and our tools must match the tasks we do. What we need are things we can understand and master, for once mastered, even complex-looking things are simple. He lives at <a href="http://www.jnd.org/">www.jnd.org</a></p>
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<p style="font-size: 18px; line-height: 20px; color: #1b83e3;">More info @ <a title="http://www.tedxhogeschoolutrecht.com/" href="http://www.tedxhogeschoolutrecht.com/">http://www.tedxhogeschoolutrecht.com/</a></p>
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